It’s like growing up and no longer being able to fit into your clothes.
Just as people grow, organizations grow and need to change their appearances. One of the simplest ways to do this is through rebranding. This allows the organization to take on a look that reflects its evolution and speaks to the people it now serves.
This is the story of our association, which has grown tremendously over the past 15 years and has a noticeable strong presence within the local SME network and wider economy. Expectedly this growth now contrasts greatly with our current brand images, which sometimes appear dated and irrelevant to dynamism of the company’s mission, culture and values.
To change this disparity the association in has undergone a rebranding exercise and will be launching the new brand in August, 2011.
The Launch is a culmination of many weeks of work, which required the assistance of both internal resources and contracted members to create a refined BSBA that embodies the interest of our stakeholders.
We look forward to sharing more details with you soon.
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